lucinda’s priest
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Consistently Into the Swamp
Consistency is hard to compete with. Unless, of course, you’re consistent in the wrong direction. After all, a gambling addict is consistent, and it consistently leads them into the swamp. The same applies to discipline. Being highly disciplined can obviously be a huge competitive advantage, but only if it’s applied to the right things. As…
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Current Project Addiction
The current project is often the safest place to be. Someone asks you, what are you up to? You point to the current project. Problem is, after a certain point, the current project lets us off the hook. It coddles us, letting us delay the risky challenge of having to venture back into the void…
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Posture
We notice posture. When it’s good, we look to posture. For right or wrong, we take cues from an assured posture. Ideas don’t necessarily have a posture, but how we carry them does. Brands have a posture. Movements have posture. How we wake up has a posture. How we order a Guinness has a posture.…