Current Project Addiction

The current project is often the safest place to be.

Someone asks you, what are you up to? You point to the current project.

Problem is, after a certain point, the current project lets us off the hook. It coddles us, letting us delay the risky challenge of having to venture back into the void and create something new out of nothing.

Hang on to the current project for too long – chipping away at details that don’t really move the needle – and it becomes a crutch; the creative equivalent of a diet heavy on refined-sugar. That is, lots of satisfying dopamine hits from empty calories that fail to enrich, and breed nothing but addiction.

Sure, allow a grace period for immersion and the honing of the finer details, just beware addiction to the current project.

How do you gauge it? Well, there’s a certain threshold, after which the project runs you rather than you running it.


The Thoughts of Others

“Certainty is another word for stalling.” – Seth Godin