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Posture
We notice posture. When it’s good, we look to posture. For right or wrong, we take cues from an assured posture. Ideas don’t necessarily have a posture, but how we carry them does. Brands have a posture. Movements have posture. How we wake up has a posture. How we order a Guinness has a posture.…
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Saved by the Basics
The basics don’t just work well because they’re closely tied to the fundamentals. They work because going back to basics means, by extension, an absence of the complex. Complexity can be a place to learn, but it can also be a place of endlessly spawning, subtle temptations. It’s treacherous, because indulging complexity feels like hard…