We notice posture.

When it’s good, we look to posture.

For right or wrong, we take cues from an assured posture.

Ideas don’t necessarily have a posture, but how we carry them does.

Brands have a posture.

Movements have posture.

How we wake up has a posture.

How we order a Guinness has a posture.

What we do with regularity is, in and of itself, a posture.

And perhaps more importantly than anything else, how far someone is willing to travel with us depends on their perception of our posture.

The Thoughts of Others

• “One way to remember who you are is to remember who your heroes are.” – Steve Jobs