It’s easy to focus on the fact that many creatives can find themselves stifled by a fear of putting their ideas into the world. Things like trying to perfect projects for too long and sitting on ideas without ever taking the plunge are a few that I’ve succumbed to from time to time.
But there’s a similar dynamic that affects the consumer: a hesitancy in sharing that which one enjoys or admires for fear they will be judged for their tastes.
If we want our ideas to spread, we have to find a way to connect them with the people who are fearless and generous in their sharing habits.
A fearless artist relies on the collaboration of fearless fans.
The Thoughts of Others
“Things might not spread because they’re good, they simply spread because it benefits the spreader.” – Seth Godin
